Assembly Home
2018
Concepted and designed a furniture campaign focusing on modular, multi-use pieces that are geared towards nomadic millenials. The starter kit to building your space, Assembly is made up of a range of multi-purpose pieces that can flex to fit your lifestyle. Whether it’s a magazine rack that doubles as a side table or a nightstand that doubles as seating, Assembly pieces are crafted to make the most of your current space.
Campaign Story
A collection of clean, modern furniture created with smaller spaces in mind, ASSEMBLY is meant to fit seamlessly and effortlessly. These functional pieces help make the most of any room, while the minimal aesthetic lets your personality stand out. It’s the starter-kit to building your own unique space to relax, reflect, and to entertain.
Typography
The Assembly typeface was inspired by the modular nature of the furniture it’s representing, and was created using a series of abstract shapes which can also be used as invidual graphic elements. The Assembly typeface can be fully assembled to create functional letterforms or disassembled to its core components—just like Assembly furniture.
Art Direction
This was a proposed campaign, and while it didn’t end up making it into production it was one of the first projects I concepted, pitched, and was lead designer on at UO. Some of the conceptual furniture represented or drawn is fictional, but any studio photos used in the campaign are property of Urban Outfitters and are real products that they’ve carried.
Design & Direction: Kasha Killingsworth
ACD: Daniel Kent
CD: Matt Owen
Copy: Rachel Haas & Annaliese Downey
Photos: Urban Outfitters
[.FILE UNDER ] CONCEPT, IDENTITY, TYPE DESIGN, PRINT DESIGN
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