FOREVER FLOWERS 2020
Brand identity and packaging design for Urban Outfitters’ dried floral program. Inspired by the nostalgia of picking out a bodega bouquet wrapped in grocery paper and cellophane, but modernized with contemporary layouts and a sharp calligraphic serif. Gift messaging was incorporated so you can gift your dehydrated petals to a loved one.
STYLING: AMELIA RUNYAN
PHOTOGRAPHY: DOUG WEISSMAN
FILE UNDER Identity, Print Design, Packaging


