Forever Flowers
Brand identity and packaging design for Urban Outfitters’ dried floral program. Inspired by the nostalgia of picking out a bodega bouquet wrapped in grocery paper and cellophane, but modernized with contemporary layouts and a sharp calligraphic serif.
STYLING: AMELIA RUNYAN
PHOTOGRAPHY: DOUG WEISSMAN
![](https://freight.cargo.site/t/original/i/fd9494b9c847b311f3e793f06d67db129f58f1b7328503168a69fbeb607f8aed/fixed-width_flower1.png)
![](https://freight.cargo.site/t/original/i/dd55ee5026566633abb4f5eae1aa87deddb25f923973b42b2398aa2e88e4c669/fixed-width_flower2.png)
![](https://freight.cargo.site/t/original/i/cbafbd6e8161c3de466fcb1f677a33f8f88e055f8ec58b57b55b3a63a2395f1d/fixed-width_flower3.png)
PRINT DESIGN
PACKAGING