ENJOY: AN EVENT SPACE
Partnered with digital agency Grow to brand and design ENJOY: a dynamic pop-up space that serves as Grow employees’ common space, as well as a rotating venue that hosts handpicked chefs, artists, and entrepreneurs. In order to accomodate different event types and sizes, the space was outfitted with custom fixtures that can flex and transform—and are neutral enough to host a variety of visiting brands.
The goal for ENJOY: was to create a space that serves both as Grow’s employee lunchroom and common space, as well as an occasional pop-up venue that would host handpicked chefs, artists, and entrepreneurs. In order to allow a variety of guests to share their creative passions with the community, the space had to be flexible, modular, and neutral enough to accommodate a variety of visiting brands.
WET BAR TRANSFORMS INTO DISPLAY COUNTER
MENU BOARDS THAT TURN INTO PRODUCT DISPLAY
"ENJOY: is purpose-built to host a broad range of creative ideas, with 1,500 sq. ft. of thoughtful design, a full commercial kitchen, and media capabilities. Every aspect of the space is dynamic – from menu boards that turn into product displays to a wet bar that transforms into a display counter. A retractable garage door allows concepts to face the street or offer open-air experiences. Even the exterior signage is purpose-built to announce new concepts as they arrive."
- Drew Ungvarsky, Founder + Executive Creative Director of Grow
PROCESSChristina and I worked together to outfit the space with a modular bar system, a custom signage system with over 12 different configurations, a custom rolling pantry unit I designed, and a custom pattern for ENJOY: we designed especially for them (which is etched into the sliding door and the painted CNC paneling in the kitchenette). I also designed the custom metal light fixture over the bar, fabricated by Metal Concepts, which ended up being one of my favorite parts of the space.
BUILD OUT︎ Architect: Robyn Thomas Architecture
︎ General Contractor: Space Makers
︎ Millwork + Cabinetry: M&C Custom Cabinets
︎ Custom chandelier: Metal Concepts
︎ Custom tables, bar tops, wall sconces: Goold Furniture & Design