Kasha Killingsworth is a Philadelphia based designer + illustrator who works in the fields of graphic and interior design.

SELECT WORKS

All 16
Apparel Design 3
Brand Identity 6
Custom Type 3
Illustration 8
Interior Design 4
Packaging Design 4
Print Design 6


INFORMATION  








Mark

Good Natured Basics
2019


Brand identity and packaging design for an eco-friendly basics line.


COMPANY

Urban Outfitters 

TEAM

Kasha Killingsworth, Designer
Wes So, AD
Daniel Kent, CD

ROLE

︎ Brand Identity
︎ Custom Typeface
︎ Packaging Design
︎ Illustration

The UO men’s team worked extensively with Arvin Goods to create a proprietary fabric blend for their socks and boxers made from modal and recycled cotton scraps that is built to last. We outfitted the product in 100% recycled paper pulp packaging with a bright hit of Eco Green. From the custom typeface I designed for the packaging to our lil brand mascot (his name is Urbie!) we created a material-centered brand story that is fun, earth-friendly and full of personality.



A special thank you to Malachi Shockley, who headed this initiative.

TAGS  BRAND IDENTITY, PACKAGING DESIGN