Sleep BioSeries Campaign
2023
Art direction for the launch of Ritual’s Sleep BioSeries Melatonin, crafted with technology that mimics your body’s natural circadian rhythm so you can find your rhythm.
Layers of rich, meditative blues and gradient visuals that deepen and build over time allude to deep sleep and the slow extended release of the BioSeries technology. Custom set design included a moving “aura” background referencing user’s unique sleep cycles that cycled continuously throughout the shoot to create natural variation in the campaign photography.
We spent a lot of time on set listening to this.
Layers of rich, meditative blues and gradient visuals that deepen and build over time allude to deep sleep and the slow extended release of the BioSeries technology. Custom set design included a moving “aura” background referencing user’s unique sleep cycles that cycled continuously throughout the shoot to create natural variation in the campaign photography.
We spent a lot of time on set listening to this.
Product Detail Page
Digital Assets
VP Creative: Fiel Valdez
CD, Design: Tricia Desjardins
CD, Copywriting: Jane Helpern
Art Direction: Kasha Killingsworth
Lead Copywriter: Michael Arrietta
Producer: Anastasia Solovieva
Photographer: Toby Pederson
Set Design/Props: Shelby Kay
Wardrobe: Sarah Kinsumba + Sandy Phan
HMU: Caitlin Wronski
Talent: Patty Bragiel + Tobias Hayduk
Retouching: Randy Rosario
Packaging Design: Robyn Cadavona
Email Design: Zoe Aniszfeld
UX Design: Lauren Jordan
3D: Nathan Nutley
Motion: Peter Quinn
[ FILE UNDER ] ART DIRECTION, DIGITAL CAMPAIGN
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