Concepted and designed a streamlined new packaging system for Urban Outfitters Home using recyclable materials.
TEAMKasha Killingsworth, Designer
Daniel Kent, AD
Matt Owens, ECD
︎ Brand Identity
︎ Packaging Design
Keeping production costs low and continuing to use recyclable kraft as the core material were important initiatives while refreshing the system, so I pitched a bright white flood on kraft, coupled with colorful stickers containing product info/dimensions. The addition of a 1C screenprint made the new packaging more flexible and dynamic by incorporating pattern, illustration, and product silhouettes into the box designs.
The refreshed hardgoods packaging system brightened up shelves in-store and allowed UO to explore a range of different packaging types when it came to more specialized packaging, like the UO’s in-house essential oil line, artist edition candles, and a wide range of lunch sets and noodle bowls, a few of which are pictured below.
An additional thank you to Elise Nichols and Maisie Wills, two junior designers I worked with at UO who designed some of the packaging pictured on this page using the new system.
Photography: Doug Weissman
Styling: Amelia Runyan