VESSEL CRAFT COFFEE  2020

Brand identity and packaging refresh for Vessel Craft Coffee, a specialty coffee brand and roastery based in Norfolk, VA. With dreams of expanding Vessel’s product reach, we wanted an identity that was bold and refreshing and would cut through the noise on retail shelves. 

The illustration on the bag front pays homage to the many small farmers who handpick our world’s coffee. Additional graphics were injected throughout the branding to emphasis Vessel’s sustainable approach to sourcing coffee and their scientific methods of brewing (Sarah’s background in the medical field, so she has this coffee down to a science). 


CLIENT: VESSEL CRAFT COFFEE
PHOTOGRAPHY + STYLING: ALEXANDRA AYERS

FILE UNDER   Art Direction, Identity, Print Design, Packaging