︎ SELECT WORKS from KASHA KILLINGSWORTH, a multidisciplinary designer whose work thrives in the space between graphic and environmental design. Currently full-time at URBAN OUTFITTERS and based in PHILADELPHIA, PA.
GOOD NATURED BASICS 2020
Working closely with the Urban Outfitters Men’s team, I designed the brand identity and packaging for a new, eco-friendly basics line. We outfitted the product in 100% recycled paper pulp packaging with a bright hit of Eco Green. From the custom typeface I designed for the packaging to our lil brand mascot (his name is Urbie!) we created a material-centered brand story that is fun, earth-friendly and full of personality.
See full project ︎︎︎
AD: WESLEY SO
CD: DANIEL KENT
MEN’S COLLABORATOR: MALACHI SHOCKLEY
PINOT TYPEFACE 2019
A sharp but delicate serif typeface inspired by faded engravings I saw on a tomb in Spain. Inspired by engraving techniques over the centuries, I built this cutaway typeface, meant to imitate the weathering of these ancient serifs over time.
Shown on a series of 5x7 110lb postcards designed using film photos from my trip. This typeface is a work in progress. Currently working on adding new weights and making it available for commercial use.
FILE UNDER Type Design, Print Design
VESSEL CRAFT COFFEE 2020
Brand identity and packaging refresh for Vessel Craft Coffee, a specialty coffee brand and roastery based in Norfolk, VA. With dreams of expanding Vessel’s product reach, they wanted an identity that was bold and refreshing and would cut through the noise on retail shelves.
More from this project coming soon!
FILE UNDER Identity, Packaging
FOREVER FLOWERS 2020
Brand identity and packaging design for Urban Outfitters’ dried floral program. Inspired by the nostalgia of picking out a bodega bouquet wrapped in grocery paper and cellophane, but modernized with contemporary layouts and a sharp calligraphic serif. Gift messaging was incorporated so you can gift your dehydrated petals to a loved one.
STYLING: AMELIA RUNYAN
PHOTOGRAPHY: DOUG WEISSMAN