Good Natured Basics

Brand identity and packaging design for an eco-friendly basics line at Urban Outfitters Mens. With a custom typeface, a lil brand mascot (his name is Urbie!) and 100% recycled paper pulp packaging, we created a material-centered brand story that is fun, earth-friendly and full of personality.


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AD: WESLEY SO
CD: DANIEL KENT
BUYER: MALACHI SHOCKLEY



 BRAND IDENTITY
  PACKAGING 
 TYPE DESIGN 
  ILLUSTRATION