GOOD NATURED BASICS 2020
Working closely with the Urban Outfitters Men’s team, I designed the brand identity and packaging for a new, eco-friendly basics line. We outfitted the product in 100% recycled paper pulp packaging with a bright hit of Eco Green. From the custom typeface I designed for the packaging to our lil brand mascot (his name is Urbie!) we created a material-centered brand story that is fun, earth-friendly and full of personality.
AD: WESLEY SO
CD: DANIEL KENT
MEN’S COLLABORATOR: MALACHI SHOCKLEY