For the Real Body Builders 

Art direction for Ritual’s essential prenatal — made for the real bodybuilders. With 3 different personas in 3 different stages of their TTC journey, we created a jam-packed 30 (and 60) seconds featuring the world's most powerful athletes — those trying to conceive.

Directed by Jackie Bao.

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DIRECTOR: JACKIE BAO
DP: JACKIE BAO & GEMMA DOLL-GROSSMAN
AD: KASHA KILLINGSWORTH
CD: TRICIA DESJARDINS & JANE HELPERN