URBAN OUTFITTERS HOME  2019

Concepted and designed a streamlined new packaging system for Urban Outfitters Home’s hardgoods, to be used internationally in 200+ locations. Keeping production costs low and using recyclable materials were important initiatives while refreshing the system. The chosen pitch featured this bright, white 1C screenprint on kraft—which allowed for the incorporation of pattern, illustration, and product silhouettes into the box designs.

See full project ︎︎︎


AD: DANIEL KENT
CD: MATT OWEN
STYLING: AMELIA RUNYAN
PHOTOGRAPHY: DOUG WEISSMAN


FILE UNDER  Strategy, Identity, Print Design, Packaging