︎ SELECT WORKS from KASHA KILLINGSWORTH, a multidisciplinary designer whose work thrives in the space between graphic and environmental design. Currently full-time at URBAN OUTFITTERS and based in PHILADELPHIA, PA.

GOOD NATURED BASICS  2020

Working closely with the Urban Outfitters Men’s team, I designed the brand identity and packaging for a new, eco-friendly basics line. We outfitted the product in 100% recycled paper pulp packaging with a bright hit of Eco Green. From the custom typeface I designed for the packaging to our lil brand mascot (his name is Urbie!) we created a material-centered brand story that is fun, earth-friendly and full of personality.

See full project ︎︎︎

^{FILE UNDER}  Identity, Packaging, Illustration, Type Design

PINOT TYPEFACE  2019

A sharp but delicate serif typeface inspired by faded engravings I saw on a tomb in Spain. Inspired by engraving techniques over the centuries, I built this cutaway typeface, meant to imitate the weathering of these ancient serifs over time.

Shown on a series of 5x7 110lb postcards designed using film photos from my trip. This typeface is a work in progress. 

FILE UNDER   Type Design, Print Design

VESSEL CRAFT COFFEE  2020

Brand identity and packaging refresh for Vessel Craft Coffee, a specialty coffee brand and roastery based in Norfolk, VA. With dreams of expanding Vessel’s product reach, we wanted an identity that was bold and refreshing and would cut through the noise on retail shelves. 

The illustration on the bag front pays homage to the many small farmers who handpick our world’s coffee. Additional graphics were injected throughout the branding to emphasis Vessel’s sustainable approach to sourcing coffee and their scientific methods of brewing (Sarah’s background in the medical field, so she has this coffee down to a science). 

FILE UNDER   Art Direction, Identity, Print Design, Packaging

FOREVER FLOWERS  2020

Brand identity and packaging design for Urban Outfitters’ dried floral program. Inspired by the nostalgia of picking out a bodega bouquet wrapped in grocery paper and cellophane, but modernized with contemporary layouts and a sharp calligraphic serif. Gift messaging was incorporated so you can gift your dehydrated petals to a loved one.

FILE UNDER   Identity, Print Design, Packaging