︎ SELECT WORKS from KASHA KILLINGSWORTH, a multidisciplinary designer whose work thrives in the space between graphic and environmental design. Currently full-time at URBAN OUTFITTERS and based in PHILADELPHIA, PA.

GOOD NATURED BASICS  2020

Working closely with the Urban Outfitters Men’s team, I designed the brand identity and packaging for a new, eco-friendly basics line. We outfitted the product in 100% recycled paper pulp packaging with a bright hit of Eco Green. From the custom typeface I designed for the packaging to our lil brand mascot (his name is Urbie!) we created a material-centered brand story that is fun, earth-friendly and full of personality.

See full project ︎︎︎


AD: WESLEY SO
CD: DANIEL KENT
MEN’S COLLABORATOR: MALACHI SHOCKLEY


FILE UNDER  Identity, Packaging, Illustration, Custom Typeface

PINOT TYPEFACE  2019

A sharp but delicate serif typeface inspired by faded engravings I saw on a tomb in Spain. Used on a series of 5x7 postcards designed using film photos from my trip.

This typeface is a work in progress. Currently working on adding new weights and making it available for commercial use. In the meantime, look here.


FILE UNDER   Custom Typeface, Print Design

FOREVER FLOWERS  2020

Brand identity and packaging design for Urban Outfitters’ dried floral program. Inspired by the nostalgia of picking out a bodega bouquet wrapped in grocery paper and cellophane, but modernized with contemporary layouts and a sharp calligraphic serif. Gift messaging was incorporated so you can gift your dehydrated petals to a loved one.


STYLING: AMELIA RUNYAN
PHOTOGRAPHY: DOUG WEISSMAN

FILE UNDER   Identity, Print Design, Packaging

URBAN OUTFITTERS HOME  2019

Concepted and designed a streamlined new packaging system for Urban Outfitters Home’s hardgoods, to be used internationally in 200+ locations. Keeping production costs low and using recyclable materials were important initiatives while refreshing the system. The chosen pitch featured this bright, white 1C screenprint on kraft—which allowed for the incorporation of pattern, illustration, and product silhouettes into the box designs.

See full project ︎︎︎


AD: DANIEL KENT
CD: MATT OWEN
STYLING: AMELIA RUNYAN
PHOTOGRAPHY: DOUG WEISSMAN


FILE UNDER  Strategy, Identity, Print Design, Packaging