︎ Hi! I’m Kasha, a multidisciplinary designer with a focus on brand identity and packaging design. With industry experience in both graphic and interior design, I thrive in the space between graphic and spatial design and love to create a playful brand story that stretches across all mediums.

CHNGE MENTAL HEALTH CAPSULE  2020

CHNGE is a socially and eco conscious apparel company that produces carbon neutral clothing using fair trade production. For their MHA capsule, I was brought on to create positive, lighthearted pieces that would encourage conversation around mental health.

All of the garments are printed only on 100% certified organic cotton + 10% of proceeds benefit Mental Health America. View the full capsule here.

CLIENT: CHNGE
AGENCY: SOMEONE & OTHERS
PHOTOGRAPHY: NIKOLAS RAY

^{FILE UNDER}  lllustration, Apparel

GOOD NATURED BASICS  2020

Working closely with the Urban Outfitters Men’s team, I designed the brand identity and packaging for a new, eco-friendly basics line. We outfitted the product in 100% recycled paper pulp packaging with a bright hit of Eco Green. From the custom typeface I designed for the packaging to our lil brand mascot (his name is Urbie!) we created a material-centered brand story that is fun, earth-friendly and full of personality.

See full project ︎︎︎

^{FILE UNDER}  Identity, Packaging, Illustration, Type Design

VESSEL CRAFT COFFEE  2020

Brand identity and packaging refresh for Vessel Craft Coffee, a specialty coffee brand and roastery based in Norfolk, VA. With dreams of expanding Vessel’s product reach, we wanted an identity that was bold and refreshing and would cut through the noise on retail shelves. 

The illustration on the bag front pays homage to the many small farmers who handpick our world’s coffee. Additional graphics were injected throughout the branding to emphasis Vessel’s sustainable approach to sourcing coffee and their scientific methods of brewing (Sarah’s background in the medical field, so she has this coffee down to a science). 

FILE UNDER   Art Direction, Identity, Print Design, Packaging

FOREVER FLOWERS  2020

Brand identity and packaging design for Urban Outfitters’ dried floral program. Inspired by the nostalgia of picking out a bodega bouquet wrapped in grocery paper and cellophane, but modernized with contemporary layouts and a sharp calligraphic serif. Gift messaging was incorporated so you can gift your dehydrated petals to a loved one.

FILE UNDER   Identity, Print Design, Packaging