︎ SELECT WORKS from Kasha Killingsworth — a Los Angeles based designer with a focus on brand identity and packaging design. With industry experience in both graphic and interior design, I thrive in the space between graphic and spatial design and love to create a playful brand story that stretches across all mediums.
MENTAL HEALTH CAPSULE 2020
CHNGE is a socially and eco conscious apparel company that produces carbon neutral clothing using fair trade production. For their MHA capsule, I was brought on to create positive, lighthearted pieces that would encourage conversation around mental health.
All of the garments are printed only on 100% certified organic cotton + 10% of proceeds benefit Mental Health America.
See full project ︎︎︎
CLIENT: CHNGE
AGENCY: SOMEONE & OTHERS
PHOTOGRAPHY: NIKOLAS RAY
EMILY WICKS 2020
Brandmarks and identity for fine artist and ceramicist Emily Wicks. The typeface is meant to feel like both water and fire, referencing the ceramics process. The dot motif comes from a personal connection:
“Ten years ago blue dots and splotches of color appeared over my hands and continued to appear when I was cold or emotional. It became a way to acknowledge and connect to self / body. This connection felt important when thinking of my process, my work and how my hands are my most valued tools in what I do.”
CLIENT: EMILY WICKS
PHOTOGRAPHY: ETHAN HICKERSON
FILE UNDER ldentity, Art Direction
GOOD NATURED BASICS 2020
Working closely with the Urban Outfitters Men’s team, I designed the brand identity and packaging for a new, eco-friendly basics line. We outfitted the product in 100% recycled paper pulp packaging with a bright hit of Eco Green. From the custom typeface I designed for the packaging to our lil brand mascot (his name is Urbie!) we created a material-centered brand story that is fun, earth-friendly and full of personality.
See full project ︎︎︎
AD: WESLEY SO
CD: DANIEL KENT
MEN’S COLLABORATOR: MALACHI SHOCKLEY
FILE UNDER Identity, Packaging, Illustration, Type Design
VESSEL CRAFT COFFEE 2020
Brand identity and packaging refresh for Vessel Craft Coffee, a specialty coffee brand and roastery based in Norfolk, VA. With dreams of expanding Vessel’s product reach, we wanted an identity that was bold and refreshing and would cut through the noise on retail shelves.
The illustration on the bag front pays homage to the many small farmers who handpick our world’s coffee. Additional graphics were injected throughout the branding to emphasis Vessel’s sustainable approach to sourcing coffee and their scientific methods of brewing (Sarah’s background in the medical field, so she has this coffee down to a science).
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FILE UNDER Art Direction, Identity, Print Design, Packaging
